Pass to Priceless:

Bay Hill Capsule

Mastercard is connecting everyone to a world of priceless possibilities by using embedded contactless technology to deliver digital collectibles through cardholder-only limited-edition merchandise in collaboration with 9dcc. 

Each item is embedded with next-gen technologies allowing Mastercard cardholders to access to exclusive experiences that blur the lines of digital and physical.

When innovation drives your game forward: priceless

Limit two (2) items per product per person. All amounts from sales of this collection (less applicable taxes and standard card processing fees) will be donated to the Arnold & Winnie Palmer Foundation, a U.S. 501(c)(3) charitable entity, excluding sales made to purchasers in California.

PRODUCTS

Pass to Priceless: Bay Hill Capsule - Polo Shirt

$40.00
$40.00

Pass to Priceless: Bay Hill Capsule - Quarter Zip Pullover

$50.00
$50.00

Pass to Priceless: Bay Hill Capsule - Painter's Cap

$25.00
$25.00

Pass to Priceless: Bay Hill Capsule - Dad Cap

$25.00
$25.00

Pass to Priceless: Bay Hill Capsule - Men's T-Shirt

$30.00
$30.00

Pass to Priceless: Bay Hill Capsule - Women's T-Shirt

$30.00
$30.00

Pass to Priceless: Bay Hill Capsule - Microfiber Golf Towel

$10.00
$10.00

The

Collection

Weaving together culture and technology through a limited-edition cardholder-exclusive capsule collection. 

In collaboration with 9dcc, Mastercard is bridging the divide between physical and digital experiences by using next-gen technology to help deliver priceless possibilities to cardholders. 

The collection is made up of nine uniquely curated items, designed to feature a classic yet modern look and feel to represent Priceless® while honoring the timelessness of Bay Hill. Meeting cardholders at the intersection of culture and innovation. 

Items are embedded with contactless chip technology that by tapping, can give you exclusive access to priceless possibilities in a fully digi-physical way. Leveraging Mastercard’s Pass to Priceless experiential platform, each owner of the merchandise can unlock exclusive Mastercard experiences meeting cardholders at the intersection of culture and innovation.

When innovation drives your game forward: priceless

HOW IT WORKS

  • PURCHASE

    While supplies last, use your Mastercard to purchase any item(s) from this collection.

  • TAP

    Tap your smartphone to the “9” badge stitched onto your merchandise. 

  • CLAIM

    Create or log-into your Pass to Priceless account and tap “Claim now” to claim and own your item’s digital collectible. 

  • EXPLORE

    By claiming, cardholders will have access to exclusive Mastercard experiences that blur the lines of digital and physical. 

FREQUENTLY ASKED QUESTIONS

Pass to Priceless is a way that Mastercard is using blockchain technology to enhance priceless experiences and better connect people to a world of possibilities. To learn more, visit connect.priceless.com.

At participating in Mastercard events or priceless experiences, cardholders will receive free digital collectibles (in the form of an NFT) that grants them special access, unlocks exclusivity, or delivers surprises to those who own them. When collecting digital passes, Mastercard will bring cardholders closer to the passions they love by unlocking more experiences for them.

To participate, Mastercard cardholders must purchase an item from the Pass to Priceless capsule collection powered by 9dcc which launched at the 2025 Arnold Palmer Invitational presented by Mastercard. Once an item is purchased, cardholders can simply tap their phone to a stitched-in contactless NFC chip found on their physical apparel to claim their item’s exclusive digital collectible. 

You must be a Mastercard cardholder to purchase an item from the 9dcc collection in order participate in Pass to Priceless at the Arnold Palmer Invitational. 

Cardholders will create an account using a MoonPay digital wallet. Once the account has been created, members will simply use that email to access any active program to collect a pass or memento. All passes and mementos will be stored within the “My Collections” page and will be used to facilitate access and exclusivity at eligible priceless experiences.

A non-fungible token (NFT) is a unique, one-of-one digital asset that lives on a blockchain. NFT's are tied to digital files like art, tickets, imagery, audio, and collectibles. 

A blockchain is a system of recording information (like a database or ledger) that is shared through a computer network. As a database, a blockchain stores information electronically in a digital format. Mastercard is leveraging the technology of leading blockchain development company Polygon to mint each digital collectible. To learn more about Polygon visit polygon.technology.

Depending on the program, collectors will be eligible for exclusive benefits such as tickets, offers, meet-and-greets with ambassadors, or Priceless experiences.

No extensive knowledge of Web3 is needed. The Pass to Priceless platform is designed to be accessible and user-friendly, allowing all cardholders to easily participate and enjoy the benefits of digital collectibles.

The products are eligible for shipping to Continental US + Alaska and Hawaii only.

Orders will begin fulfillment and shipping the week of March 10, 2025. You will receive an email confirmation with tracking information once your product(s) are fulfilled and in shipment. Please contact us at concierge@9dcc.xyz should you have any questions. 

If you've entered a typo within your shipping address in checkout please contact concierge@9dcc.xyz as quickly as possible. Please provide your order number. We will try our best to make updates but cannot guarantee as changes must be made before shipments occur.

Returns for online purchases can be made within 14 days from the date of delivery. To initiate your return, please contact concierge@9dcc.xyz with your order reference number. The 9dcc concierge team will reply within 48 hours. You are responsible for covering shipping costs related to returns. Upon receipt of a product for which a return or exchange was requested, we will inspect the product to ensure that the return/exchange conditions specified below are met. Subject to the product meeting those conditions, an exchange or refund will be made. Returns or exchanges of incomplete, altered, worn, damaged, or soiled products will not be accepted and will be returned to you at your expense. In the rare occurrence that a product has a manufacturing defect, it will be replaced or refunded.